Wherever
you go, to the marketplace or for a long drive on the highway, you are
confronted with a number of signs – big banners, large hoardings, glow signs
outside shops or clinics, or pictures with words at the roadside, all waiting
to grab your attention. These are signage – so many of them, all engaged in
cut-throat competition among themselves, each craving for one look of yours.
They may differ in their looks, sizes or positions, but they have one thing in
common – each of them wants to sell something. Simply said, they want you to
buy the products or services they advertise. Only if they achieve this goal
will they prove successful.
Signage as a tool for effective communication came under the limelight around the
mid-1970s. Signs and signage have been there since then. But never before did
they seem as popular as they are now in this twenty-first century, characterized by an overdose of information. The present times have
significantly elevated their importance and they may undoubtedly be regarded as
crucial to our lives. There is ample evidence to support this remark.
But
do we ever give a thought as to how the signages are made and who makes them?
For your kind information, there is a huge flourishing industry breeding solely
on signage, signage designing, signage manufacturing and installation. And none
as vibrant as in the Delhi NCR region, with increasing possibilities in the
adjoining places like Faridabad, Noida and Gurgaon to name just a few.
Numerous
solutions for signage manufacturing are available in Delhi NCR. There
are agencies providing all services related to signage designing and signage
manufacturing, not to mention installation and mounting, all under one roof. It
all starts with the signage designing, suited to the advertiser’s needs,
brought to life deftly by the graphic designer. And then we move on to the signage
manufacturing process, cumbersome yet so exciting. Some want their signs to be
as large as possible, so that they do not miss any eye. Worth a mention is the
recent Tamil blockbuster Baahubali, whose
promotional poster scaling 51,598.21 square feet touched the Guinness World
Record for being the largest. Others want them to glow, with light fixtures all
around or as LED glow-signs.
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